The signature feature
Under a minute, at 2am: every enquiry answered, qualified and booked while your competitors sleep. A prospect texts a question at midnight. Your AI chat qualifies them, captures their details, and slots them into the next available calendar slot before their eyes. By dawn they've already been moved into a nurture sequence if they're not ready to book. No enquiry goes cold overnight. No lead falls out of the funnel because your team was asleep when they replied.
What it does
Enquiries answered 24/7 across every channel
Chat, SMS, email, social DMs, phone calls: your AI answers every incoming enquiry with the business context it needs to respond intelligently. Not canned responses. Real qualification. Budget, timeline, location, urgency. The system learns your product lines, pricing, availability and service area. Prospects get answers that are relevant to their actual situation.
Qualification in real time
The system scores every lead as it comes in. High intent, right budget range, in your service area? Treated differently to tire-kickers and out-of-area calls. Hot leads get fast-tracked to calendar; lower intent gets added to a nurture sequence instead. Your team sees only the ones worth pursuing today.
Appointment booking without human intervention
Once qualified, the system books the calendar slot directly. No back-and-forth. No "let me check availability and get back to you". The prospect confirms their appointment, and it's on your calendar and theirs. CRM updated in real time.
Lost lead nurture running in the background
Leads that show interest but aren't ready to buy today go into a multi-step nurture sequence. The system re-engages them over days and weeks with contextual, relevant messaging. A prospect who asks about pool heat pumps in March comes back to your attention in May when the weather turns. The touchpoints happen automatically. Your team doesn't have to remember.
What it looks like in your business
It's Friday 11pm. The team went home at 5pm. A prospect texts your business number asking about an HVAC system for a new build. 30 seconds later they've confirmed their details, their location, their timeline and their approximate budget. The system has scored them hot and booked them in for Tuesday morning. Confirmation SMS lands instantly. Come Monday morning, that lead is in your calendar, fully qualified, with notes on budget and urgency already extracted. You dial in already knowing what they're after.
Later that Friday night, the system has also triggered three lost leads who showed interest six weeks ago but never booked. One of them replies yes, still interested. The system flags them hot and adds them to Monday's brief. By Tuesday morning you're managing a qualified calendar you didn't have to build yourself.
How we build it
Audit. We map the exact questions prospects ask in every channel: website form submissions, email, SMS, phone. What's your timeline? What's your budget? What area are you in? We'll extract the queries from your past three months of leads and conversations. This becomes the qualification framework.
Architect. We design multi-turn conversation flows that ask the right questions in the right order, without feeling like a bot interrogation. We integrate your product lines, pricing, service areas and calendar availability directly into the system. We build the nurture sequences for leads at different stages of intent. We document fallback logic so humans can take over if the system gets stuck.
Deploy. We go live with full SMS integration, web chat, email automation and CRM sync. Your team trains for 90 minutes. We run live leads through the system with a human watching for the first 48 hours. Once stable, the system takes every lead without handoff.
Optimise. Every month we review the lead scoring, the qualification questions and the nurture performance. If you're losing leads at a certain stage, we tighten the questions. If your best customers come through a particular channel, we expand that channel's capacity.
Proof
Tech stack
Claude (LLM decision-making) Twilio (SMS) GoHighLevel or HubSpot (CRM sync, calendar integration) Custom web chat n8n (lead routing and nurture automation) Zapier (multi-channel integration) Postgres (conversation history)
FAQ
What does it cost?
Every build is fixed-scope: a five-person shop and a fifty-person operation need different systems, so we price at the call, not from a rate card. The call is free, the scope and price are fixed before you commit a dollar, and there are no retainers you didn't ask for.
Will it answer questions accurately? Won't it hallucinate?
We build the system with your actual business data. It doesn't answer from the open internet. It answers from your product list, pricing, service areas and previous answers to similar questions. Accuracy is high because scope is narrow and grounded. We also set guardrails so if it's unsure, it says so and routes to a human. You can preview every type of response before it goes live.
Can it handle complex questions or objections?
It handles the high-volume repeatable questions. Budget, timeline, location, product availability. Questions that require judgment or negotiation get routed to a human with full context already extracted. The system works as the qualification layer. Your sales team deals with the nuance.
How long does it take to go live?
We scope a custom timeline during your free call based on your data access, team availability, and integration complexity. Typical engagements launch within a month. During that time, no leads are dropped. The system sits in observe mode alongside your real team until we're confident it's ready.
What happens if the system gets something wrong?
It learns. Every month we review the conversations where the system routed incorrectly or made a bad call. We tighten the rules or the questions. We also keep a human fallback loop running the entire time. Anything the system is uncertain about goes to your team with a note explaining why. Over the first month, you're reviewing a significant portion of leads. Within 60 days, it's handling the majority without human intervention.
Does this replace my sales team?
No. It replaces the incoming queue and the spreadsheet. It qualifies and routes. Your sales team closes. The automation we engineer buys back hours of admin, follow-up and re-engagement work so your team can focus on the calls that matter.
Next step
Book a free 15-minute call. Tell us how many inbound enquiries you handle each month, which channels they come through, and what your biggest bottleneck is. We'll map a custom build timeline and scope.
Ready to deploy AI
that actually works?
Tell us about your business, then pick a call time on the next screen. After the call, if it's a fit, a senior engineer follows up within 24 hours with a clear scope and timeline.
Prefer to talk? Call Zac directly on 0468 068 886